For six years, Treadstone Funding hosted an extravagant parking lot party to celebrate one of Grand Rapids' most exciting events—ArtPrize. The party featured live music, great food, never ending drinks, and a whole bunch of fun. The invitations for the event needed to reflect the excitement of the evening as well as the creative nature of ArtPrize itself. In true Treadstone fashion, every year's party was just a step up from the previous one. In 2017, the branding for the event spread from the invitation to the name tags, Photo Booth souvenirs, and rooftop deck passes.